
How it all started…
I remember wondering, 20+ years ago sitting on a beach in St. Thomas, how do the bright, colorful hibiscus and sunflower plants protect themselves from the strong UV rays of the Sun? That wondering prompted me to set out on a journey to formulate and produce a Natural Sunscreen, using only Natural Plant and Mineral ingredients that are soft on the skin, and safe for the Eco-Systems. It is rewarding to see the results of the extensive research that has been, and is continuing to be, done on the harms of many of the chemicals found in most sun care products. I have been saying it for many years. What is most rewarding, though, is to be able to work with my Family who share my passion for this project.
Bruce Shanks, President & Founder